Story Archive

Bad Business II

After Mike Seay’s daughter was killed in a car crash, family friends sent him some digital picture frames from Things Remembered, and it looks like Things Remembered may have remembered a little too much. Data brokers say OfficeMax rented Seay’s information from Things Remembered — “It was not our data and we don’t have access to the original information,” says OfficeMax — and Seay received a mailing from OfficeMax addressed to “Mike Seay, Daughter Killed in Car Crash, Or Current Business,” in Lindenhurst, Ill. Things Remembered didn’t comment. OfficeMax was trying to send coupons to small businesses, and Seay does own multiple small businesses, but “Daughter Killed in Car Crash” is probably not one of them. (AC/Wall Street Journal) ...Seay’s next business: “Things Forgotten” — a service to clean up rented consumer data.
Original Publication Date: 09 February 2014
This story is in True’s book collections, in Volume 20.

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