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Doesn’t Pass the Smell Test

A Federal District Court judge in New York has ruled that the Clorox Pet Products Co. must stop running an ad claiming that their “Fresh Step” cat litter product is superior to Arm & Hammer cat litters. Judge Jed S. Rakoff said he found it “highly implausible” that 11 panelists could “stick their noses in jars of excrement and report 44 independent times that they smelled nothing unpleasant.” Therefore, he found the TV commercial’s claims “literally false” and allowed a lawsuit by Church & Dwight, the company that owns Arm & Hammer, to proceed. (RC/New York Times, AP) ...But your honor! Congressional ethics committees do the same thing all the time!
Publication Date: 29 January 2012
This story is in True’s book collection, Volume 18.

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