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Freak of Nomenclature, Literary Division

The Barnes & Noble bookseller chain wants to compete with Amazon.com’s Kindle electronic book reader. The newly announced B&N device is called the Nook eBook Reader. (RC/Wall Street Journal) ...And really, no one on the development team said the name out loud before launch?
Publication Date: 25 October 2009
This story is in True’s book collection, Volume 16.

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