Long Distance Calling

This Just In carries its first paid ad — for long distance phone service. The revenue begins.
It advertised an “incredibly low” rate of 13.9 cents/minute — pretty good in those days, but highway robbery today, not even counting inflation.

No web site was mentioned in the ad, only a phone number!

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True still carries ads — it’s how it’s able to be sent out for free each week. And now, it’s hard to find an advertisement that doesn’t refer to some sort of online information source or “call to action.” Things changed a lot very fast…. (Info on advertising.)

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