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Like many government agencies, Industry Canada reaches out to citizens via Twitter. But their 140-character bursts of information have to first go through a 12-step approval process, passing each message through dozens of editors, staffers, and bureaucrats, plus approval by Industry Minister James Moore’s office or, alternatively, from the office of junior minister Greg Rickford. The process takes weeks, including days of coordination with other agencies to set up “retweets” of the posts, coordination for any hashtags used, confirmation of policy compliance, and more. (RC/Canadian Press) ...And you can expect an absolute zinger of a tagline about this story in 4–6 weeks.
Original Publication Date: 02 March 2014
This story is in True’s book collections, in Volume 20.

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