Why Advertise in This is True? Unlike generic joke lists, True has unique weekly content.
True is written fresh every week, so subscribers know they will receive quality content that they have not seen before. True is eagerly awaited by readers, and has a much higher “open rate” than generic joke lists or other entertainment email publications (66-70%, and as you may know it’s impossible to count all opens).
The Basics: Just $135 gets you into the one available ad slot, with significant discounts when you book more than one ad at a time. Sponsor inserts can include a static (non-moving) picture, too.
The current third-party-verified subscriber base (typically lags by up to a day) on True’s distribution is:
Effective Provable Ad Impressions ~8,500 (at last page update) = $11 CPM.
Size: You can choose a short headline and then up to 325 displayed body characters (not counting simple HTML formatting codes) plus one static graphic image (up to 125×125 pixels), or the headline and 425 displayed characters without a graphic. Most DO use a graphic to be more eye-catching, but moving images are not allowed.
Discounts: Book two ads and take 10% off the total. Book 3 and take 15% off, 4 ads take 20% off, 5 or more take 25%. All ads must be paid for at the same time to get the discount.
Do not send ad text with payment. Instead, email Randy your proposed ad text and image to ask whether he thinks it would work with his audience, and pay only if he agrees it will. Use the subject Proposed True Ad.
Spots are available on a first-paid, first-reserved basis. See this page to reserve your space. Once ads are booked, they are not refundable, and you must use your space within one year of payment.
Hitting Home with True’s Readers: For no extra charge, Randy will help you fine-tune your ad to more effectively reach readers (after your space is reserved, of course). That makes True ads cheap and easy!