The Argument Every Man Has Been Looking For

Sometimes I think of a funnier tagline after I publish an issue. Sometimes I think of a funnier tagline before I publish it, but I don’t use it — usually because it’s just too nasty. This is one of those cases, so if you don’t like crude, you’ve been warned. Otherwise, on with the story, from the 21 July 2002 column:

Perk Up

Researchers at the State University of New York have found that women who are exposed to semen absorb hormones from the fluid which help ease depression and make them feel good. Condoms block that exposure, says study lead Gordon Gallup, but “Clearly an unwanted pregnancy or a sexually transmitted disease would more than offset any advantageous psychological effects.” The study says that semen provides the mood-enhancing effect “regardless of how [women] are exposed to it.” (Reuters) …Coming soon from the Coca-Cola company….

Alternative Tag

I wrote the “Coca-Cola” tagline first, but wasn’t sure it was quite right. I started brainstorming with my wife — what other drink would be better? The catch: everyone had to know instantly it was a drink.

The alternative tag that popped out of my mouth that really made us both roll on the floor laughing was: “…Coming soon from the makers of Squirt….” (Don’t I just have the coolest wife?!)

The problem: even though that’s funnier, it certainly wouldn’t pass muster with newspaper editors that run the column as a feature in their pages. But worse, most people wouldn’t instantly grasp that Squirt is a soft drink (it’s a grapefruit soda brand owned by the Dr Pepper company).

But that’s the lovely thing about the ’net! I can create a page about the story that everyone can point others to. 🙂

– – –

In later years, dealing with newspaper editors wasn’t an issue — but dealing with spam filters was!

- - -

This page is an example of This is True’s style of “Thought-Provoking Entertainment”. True is a newsletter that uses “weird news” as a vehicle to explore the human condition, and bring up questions about society — in an entertaining way. If you enjoyed this page, consider scrolling up to the top of the page for a free email subscription.

To really support True, sign up for a paid subscription to the much-expanded “Premium” edition:

One Year Upgrade


(More upgrade options here.)

Q: Why would I want to pay more than the regular rate?

A: To support the publication to help it thrive and stay online, and this kind of support means less future need for price increases (and smaller increases when they do happen), which enables more people to upgrade. This option was requested by existing Premium subscribers.

11 thoughts on “The Argument Every Man Has Been Looking For

  1. A more PC alternative could have been Cream Soda.

    Not sure about “PC,” but it’s certainly appropriate! -rc

  2. What I immediately thought of was: Great idea for a new ingredient in Oil of Olay! 

    Then they’d have to rename it “Oil of Ohlay!” -rc

  3. I forwarded this story link to some friends. Here is what I wrote: “This is a link from a weekly ezine that I get. It points out the idiocy of people in true stories. This is one that didn’t pass muster because it was too ‘nasty’ for the general public to … uh … swallow.”

    Good summary. 🙂 -rc

  4. The name of the soft drink was right before you all the time: ‘from the makers of Sprite and Squirt: Spurt!’ 

  5. You tweeted that it’s been 10 years since this story went up without comment. I think one issue is that it’s pretty hard to improve on “Squirt” and “Spurt”!

    I will ask this: Will it become an additive for 7-11’s Big Gulp?

    Good point, and good question! -rc

  6. As a baby boomer (pre-condom all the time era) I can tell you that those researchers at SUNY were smoking something funny when they came up with that crock of manure. Seriously, only men could think of something like that (and it’s not the first time either), and try to pass it off as legit science. So while it’s pure B.S. it’s also rather humorous….LOL

    I wouldn’t be at all surprised if it was true. It makes evolutionary sense. -rc

  7. Women with irritable bowel report that “exposure” to semen in any way tends to upset their GI system. Go figure.

    Not the best activity to engage in when one is …irritable…. -rc

  8. Well, I think you and Kit hit the nail on the, er….head. {sorry!} And while I don’t know how much value there is in treating depression via this “route” {stop me, please!}, I dare say Marriage Counseling would definitely see quite an “up turn” in treatment…{okay, I’ll stop now….}

Leave a Comment