Oh, Geoffrey!
As part of its bankruptcy liquidation, Toys ‘R’ Us will be auctioning off a number of its most valuable assets: intellectual property, including its Geoffrey the Giraffe mascot and a number of Internet domain names it bought to keep others from getting them. “They just went crazy” buying Internet domains, says Bob Phibbs, a California-based branding specialist. “I’m sure they were laughing and drinking Red Bull and then just came up with every iteration they could.” Well, like what? Not just IHateToysRUs.com and ToysRUsSucks.com, but also KinkyToysRUs.com and Adult-Toys-R-Us.com. (RC/Reuters) ...Red Bull-fueled psychosis, or brilliant future marketing ideas? You be the judge.Original Publication Date: 20 May 2018
This story is in True’s book collections, in Volume 24.
This story is in True’s book collections, in Volume 24.
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