Road to the Rockies
Like most states, Nebraska advertises to potential tourists, trying to get them to visit the state. The problem: the state has long ranked dead last in the list of states people want to visit. Tourism officials decided their old slogan (“Nebraska Nice” was used from 2014 to 2017) was too boring, and paid a Colorado-based advertising agency $450,000 to come up with something new. “To make people listen, you have to hook them somehow,” said state Tourism Director John Ricks. “We had to shake people up.” Thus their new slogan: “Honestly, it’s not for everyone.” (RC/Omaha World Herald) ...The slogan the state’s taxpayers prefer: “We’re going to stop spending tax money on this.”Story Update: The slogan was made official, but the state changed it in early 2024: see “Moving On” in Volume 30.
Original Publication Date: 04 November 2018
This story is in True’s book collections, in Volume 25.
This story is in True’s book collections, in Volume 25.
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