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Moon God Drinking Products Co., a skin care company in China, has offered a bounty of 1,000 yuan (US$120) for every typographical or literary error found in a day’s editions of four Chinese publications in an attempt to embarrass journalists into better writing. Hao Mingjian, who came up with the idea for the bounty, said that “China’s press has lost its polish in the past decade or two,” which “reflects a chaotic cultural environment and shows people lack a sense of responsibility.” (RC/Reuters) ...Nice try, but journalists can’t be embarrassed.
Original Publication Date: 09 July 1995
This story is in True’s book collections, in Volume 2.

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