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Advertising in This is True

We Have Revamped the Newsletter Ad Offer

Why Advertise in This is True? Unlike generic joke lists, True has unique weekly content. True is written fresh every week, so our subscribers know they will receive quality content that they have not seen before. True is eagerly awaited by our huge audience, and has a much higher “open rate” than generic joke lists or other entertainment e-mail publications. So much so that a substantial portion of our audience actually pays a fee to get more of the material.

We completely reworked our ad setup, offering exclusive space in our weekly newsletter. For details, get on our sponsor email list (very low frequency) and our system will send them immediately upon address confirmation:


You must confirm your request for information — so a valid e-mail address is required. You will be added to our advertiser info e-mail list (irregular publication: maximum one e-mail/month, plus notification of specials on remnant space), and you can leave the list at any time.

Space is assigned on a first-paid, first-reserved basis.

The Basics: Just $175 gets you into the one available ad slot, with significant discounts when you book more than one ad at a time. Sponsor inserts can include a static (non-moving) picture, too.

The current third-party-verified subscriber base (typically lags by up to a day) on True‘s distribution is:
Subscriber Counter

What Our Advertisers Think

Sure, we can talk all we want, but it’s results that count. Here’s what some of your peers have to say about their experiences advertising in True

  • “If I had more time and products, I’d be buying every ad space you had available. My business is growing and actually I can’t really buy enough quality traffic for some of the stuff. True is one of the best places I’ve found yet for the response I get for the money. And I’ve been in a lot of spots.” –Allen Williams, Personal Growth
  • “Randy, you continue to deliver a fantastic product with a receptive audience. Every time I advertise in ‘True’ I am thrilled with the results. Your newsletter is the real thing. I’d recommend it to other advertisers, but I don’t want them to take my ad space!” –Joel Comm, Adsense Secrets
  • “Advertising in This is True is one of the great bargains on the Internet, and Randy made inserting the ad effortless. We wrestled with many different advertising ideas for our e-mail newsletter before settling on advertising in This is True. Upon publication of the issue in which our ad appeared, we received a huge number of hits at our Web site (up 1600% the next day) and at least a thousand new subscribers. For our money, This is True is the most cost-effective way of letting people on the Internet know about an exciting product or service.” –Allen L. Wyatt, author, WordTips
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This is True is located in Ridgway, Colorado, USA
Thought-Provoking Entertainment online since 1994

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