Story Archive

All Wet

Regulators at the European Union were asked to rule on an advertising claim. After three years of investigation, during which time they consulted 21 experts, they ruled that no, companies cannot make the claim that drinking water can prevent dehydration, and if a company makes such a claim, someone will be risking two years in jail. The ruling left politicians fuming. “The euro is burning, the EU is falling apart and yet here they are: highly-paid, highly-pensioned officials worrying about the obvious qualities of water and trying to deny us the right to say what is patently true,” complained MEP Roger Helmer. But the EU wasn’t done: weeks later, they also ruled that prunes don’t have a laxative effect. (RC/London Telegraph) ...Well no wonder they’re so full of it.