Be Unreasonable

Today I got a copy of the new book Be Unreasonable: the Unconventional Way to Extraordinary Business Results by small business coach Paul Lemberg. In the book, Lemberg uses me and True as an example of starting a business in an “unreasonable” way (in his chapter on “Unreasonable Thinking”).

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Coming Attractions

I’ve been working on an idea since last Fall, and it’s finally just about ready. It would have been ready this evening, except this is a holiday weekend. But I can’t wait to let you know about what it is:

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Should Readers be Exempt?

My conversational style brings lots of response from readers. Usually, that response is intelligent, thoughtful, and sometimes even very entertaining. Now and then, the response is stupid, ill-thought-out, and sometimes even very entertaining. While I obviously love the first kind, it’s a lot more fun to deal with the second type.

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Professional Thieves

The 11 December issue was reruns from 1995 since I was down with the flu. One of those stories was this one (which dealt with trying to embarrass journalists into better writing so there aren’t so many errors in the paper). It was only the second “rerun column” ever in 11-1/2 years of weekly True issues.

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Rocket Science?

I personally assign very great value to “job satisfaction.” I mean, I’m a space nerd — I grew up watching the astronauts skipping on the moon — and managed to get onto the engineering staff of NASA’s Jet Propulsion Laboratory, working 10 years there before I quit to devote full time to This is True.

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Reduce, Reuse — Then Recycle

On Friday, we finally caught up with the pre-orders for the reprints of Volume 1 of the True book collection. One recipient complained: “I was bummed that my books came packaged with Styrofoam ‘peanuts’. I can’t believe that any world-conscious business would buy those dang things and pollute our planet! Can’t you use something else? There is a new product out that uses recycled newspapers, for instance.”

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