Nearly a year old, This is True didn’t even have a web site until this week.
True Business
Trademarked Out of a Title
Around the first of the month I asked my lawyer to trademark “This Just In” — the title of the column and newsletter that is coming up on a year old. The request results in the first “uh oh” of the publication’s short life.
First Newspaper Client
The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.
Maybe It’s A Tumor
This Just In continues to grow: I had three more countries joining this week: Malaysia, Korea and Finland.
Genesis: “This Just In”
Once I had the business plan set, I looked at the pile of upcoming bulletin board items and decided how I would format them — and started writing. Over the weekend, I designed what I thought a “plain text” email newsletter should look like, including how long I thought it should be, and finished the first issue.
How I Invented For-Profit Email Publishing
I “invented” for-profit email publishing on Wednesday, June 22, 1994. I’m not aware of any others who claim to have invented it before that time [but see the update below]. This is a brief description of what I came up with, and how.
Introducing My Blog
This obviously wasn’t written in 1994 (the date showing on this posting, and the date This is True was born, albeit under a maiden name) — blogs didn’t exist in 1994.