Another Year, Another Dollar

It’s been nearly a year since the first ad ran — it took me this long before I got another one! Clearly, the “commercial activity online” taboo is a bit slow to die off, but luckily I wasn’t depending on ad income to survive …which is an awfully good thing! That’s what enabled True to survive in the long run.

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Trademarked Out of a Title

Around the first of the month I asked my lawyer to trademark “This Just In” — the title of the column and newsletter that is coming up on a year old. The request results in the first “uh oh” of the publication’s short life.

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Genesis: “This Just In”

Once I had the business plan set, I looked at the pile of upcoming bulletin board items and decided how I would format them — and started writing. Over the weekend, I designed what I thought a “plain text” email newsletter should look like, including how long I thought it should be, and finished the first issue.

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Introducing My Blog

This obviously wasn’t written in 1994 (the date showing on this posting, and the date This is True was born, albeit under a maiden name) — blogs didn’t exist in 1994. When “web logs” — blogs — started showing up years later, readers kept asking when I was going to get one.

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