Niche Masters Who Can Kill You

by Randy Cassingham, Founder, This is True Presented to The Online News Summit II* Washington, D.C., May 19, 1998 Copyright 1998 by Randy Cassingham, All Rights Reserved. Megatrends author John Naisbitt coined the phrase “Global Paradox,” which he says is, “The bigger the world economy, the more powerful its smallest players.” In Online Media, the Global Paradox … Continue Reading

Trademarked Out of a Title

Around the first of the month I asked my lawyer to trademark “This Just In” — the title of the column and newsletter that is coming up on a year old. The request results in the first “uh oh” of the publication’s short life.

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Genesis: “This Just In”

Once I had the business plan set, I looked at the pile of upcoming bulletin board items and decided how I would format them — and started writing. Over the weekend, I designed what I thought a “plain text” email newsletter should look like, including how long I thought it should be, and finished the first issue.

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Introducing My Blog

This obviously wasn’t written in 1994 (the date showing on this posting, and the date This is True was born, albeit under a maiden name) — blogs didn’t exist in 1994. When “web logs” — blogs — started showing up years later, readers kept asking when I was going to get one.

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