Once I had the business plan set, I looked at the pile of upcoming bulletin board items and decided how I would format them — and started writing. Over the weekend, I designed what I thought a “plain text” email newsletter should look like, including how long I thought it should be, and finished the first issue.
I “invented” for-profit email publishing on Wednesday, June 22, 1994. I’m not aware of any others who claim to have invented it before that time [but see the update below]. This is a brief description of what I came up with, and how.
This obviously wasn’t written in 1994 (the date showing on this posting, and the date This is True was born, albeit under a maiden name) — blogs didn’t exist in 1994. When “web logs” — blogs — started showing up years later, readers kept asking when I was going to get one.