The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.
I had decided not to market it to newspapers right away since I wanted to build some online popularity first. But the online-savvy editor of a weekly paper in rural British Columbia, Canada, came to me with the request, so I had to scramble to set up prices and a special feed for newspaper editors.
To give the newspaper clients first dibs at the column, the Internet edition is delayed a week.
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This is True eventually grew to be included in newspapers in three countries, but is no longer available to newspapers as a feature — with the decline in newspapers in the 21st century, demand has dropped away, and it’s not worth having a separate edition for the few who want independent features anymore.