The Ongoing Struggle

After My Discussion Last Week that said True is suffering tough times due to a reduction in Premium subscribers since the election, and really needs about 1 percent of you to upgrade to just get up to the “minimum sustainable” target to make the publication fully viable, Joe in California wrote to say he didn’t … Continue Reading

True’s Focus

When readers unsubscribe from True they have the opportunity to send a comment. Many give the “reason” they’re unsubscribing, and some even apologize (not necessary — really!)

The two most-common reasons people give for unsubscribing is “I’ve upgraded to Premium” (woo hoo!) and “I’m just too busy to read it” (bummer! Life is too short not to have some fun!) This weekend, one woman put in a rather startling reason:

Continue ReadingTrue’s Focus

What the HELL?!!?

The Briefest of Backgrounds

For those coming in from other links, This is True is a pioneer in online publishing. Since 1994, it has been the email leader of “weird news.” Subscribers get stories every week by email with true tales of human stupidity, all tagged with humorous, opinionated or ironic commentary by me, Randy Cassingham.

Continue ReadingWhat the HELL?!!?