Two arrests were announced on the same day by a Florida sheriff’s office — both involving its own employees. Most newsrooms decided just one was the real story. We begin with the True version.
The Waltons
When the Walton County (Fla.) Sheriff’s Office announced on March 5 that it had arrested two employees, news organizations all over the state — and beyond — jumped on it, with scandal headlines about how jail food service employee Kelly Jo Johnson, 56, was fired, and charged with having sex with an inmate. (Example: “Powerful Warning from Sheriff After Jail Worker Arrested in Inmate Relationship”.) Few mentioned the other employee: Jordan David-Lee Smith, 22, a dispatcher, was arrested on more than 50 felony charges. Smith was, “over the course of approximately three years, possibly four years where he was communicating with individuals under the age [of] 17, some even under the age of 11 almost down to nine,” said Chief Deputy Dustin Cosson, soliciting sex with those children. The department received “multiple” tips from the National Center for Missing and Exploited Children. Smith, of course, was also fired. (RC/WEAR Pensacola, WJHG Panama City Beach) …Sometimes the more disturbing part of a crime story is the newsroom’s priorities.
To be fair, the Sheriff’s Office did announce the jail worker’s arrest first, but only by a few hours. The full reports are below.
Two Arrests, Very Different Crimes
Yet most overlooked the great twist of two employee arrests at the same sheriff’s office, announcing them on the same day. Yet the announcements generated very different editorial decisions.

I found many reports about the lunch lady’s arrest (see illustration), but only one that reported both arrests, and when I spotted what the charges were for the guy, well, that immediately gave me my twist on the story.
The headlines followed the predictable formula: Sex! Scandal! Scarlet Letter for a lusty 56-year-old woman!
Yes, her arrest deserves coverage, yet all but one reporter focused solely on consenting adults and ignored a wanna-be child rapist. That case involves dozens of alleged victims as young as ten years old. Ten. Let that sink in. Ten. Yeah, but, you know, most of them were older — 11– 15 — so that’s OK… right?
The Crux
We have reporters questioning the judgment of law enforcement employees …while exercising horrible judgment in how they report those very stories. We end up with a condemning example of newsrooms no longer choosing stories based on public importance.
To be sure, the Walton County Sheriff’s Office clearly understood the gravity of the dispatcher case: their investigation was extensive, using subpoenas, search warrants, forensic examination of devices, and coordination with national reporting systems designed to protect children.
The media, meanwhile, focused on a cafeteria quickie.
When coverage prioritizes titillation, public attention is misdirected, serious crimes get less scrutiny by the public (along with the reinforcement of making an example of what happens to such criminals), and — perhaps worst of all — actual crime victims effectively disappear from view.
Narrative Simplicity
Yeah, I get it: lunch lady lust is an easier story to tell, and really, it’s practically a victimless crime. Child exploitation cases are complex, uncomfortable, and legally sensitive — not the stuff of clickbait. But sure, ignore the children that the guy was (ok, “allegedly”) trying to rape, even though the sheriff pretty much wrote the story for them (see below).
Newsrooms once optimized for circulation. Today they optimize for engagement metrics — that irresistible lure of what I coined a couple of years ago (ironically on a different site, for a far-less-serious story), clickubation: stories published not for their importance but for their ability to spawn clicks. They don’t really even care if clickers read the story: clicking an ad to leave the page is actually better. Ka-ching!
What a horrible way to run a publication. It’s just one of the reasons I don’t have ads on this site, instead relying on reader support.
Journalism is supposed to signal importance, one reason it’s the only business specifically protected by the U.S. Constitution. Headlines are a hierarchy of what matters most. When the hierarchy is inverted, the signal becomes noise.
Full Text of WCSO’s Announcements

First, kudos to the only outlet I found that reported on both arrests in the same story, which really gives perspective. Nice job, Rachel Flynn: you didn’t ignore child rape.
I chose to include the dispatcher’s mug shot. I decline to publish Johnson’s. She has lost her job and deserves probation, not prison time.
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