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Marketing Department from Hell

Hacienda, a restaurant chain in South Bend, Ind., has admitted that a billboard campaign it set up went too far. The ad “went the wrong direction [and] hit a nerve,” said Jeff Leslie, the restaurant’s vice president of sales and marketing. The billboard showed a margarita with the headline, “WE’RE LIKE A CULT WITH BETTER KOOL-AID” — referring to the Jonestown, Guyana, 1978 mass suicide of 900 people in a cult. Leslie said the ad was “not getting the reaction we expected.” (JW/South Bend Tribune) ...Mass vomiting?
Original Publication Date: 13 March 2011
This story is in True’s book collections, in Volume 17.
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