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500 Channels, Nothing is On

The U.S. television coverage for the Olympics is delayed, trimmed, processed, and interspersed with frequent commercial breaks and “soft-focus stories” designed to appeal to women. Women like that, NBC says, determined by focus group studies ...of audiences who already watch the Olympics, which have long been “packaged” with soft stories. “More women watch the games than men, and for the women, they’re less interested in the result and more interested in the journey,” explains NBC’s Chief Marketing Officer, John Miller. “It’s sort of like the ultimate reality show and miniseries wrapped into one.” How’s that working out for the network? Ratings are terrible. (RC/Washington Post) ...The real news is, Americans are finally getting fed up with “reality” TV.
Original Publication Date: 07 August 2016
This story is in True’s book collections, in Volume 22.

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