I had spoken about spam here and there in True, but in this issue I published the first installment of what would become my Spam Primer — a warning that unsolicited email advertising was now officially a serious problem on the net.
It may well have been my first “rant” (of many more to come).
“Spam very often advertises fraudulent or low-quality service or merchandise, and you pay (with your fees to your service provider) to receive it; anyone who would use ‘spam’ advertising to promote a business is either completely out of touch with his customers or, by definition, underhanded,” I rote.
An astounding number of readers shrugged it off, saying it just wasn’t a problem — they could “just hit delete.”
I told them to just wait; they ain’t seen nothing yet. It’s sad just how correct that was….
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By the end of 2006, it was estimated that more than 90% of all email was spam.