This week marks the first issue sent solely to the new distribution list. After months of notice, I have shut down the Lyris-based list, even though well over half the subscribers didn’t move to the new list, hosted by industry leader AWeber.
Frankly, if they’re not paying close enough attention to have seen the 30 or so notices, then I don’t want to continue to pay to send them issues. Advertisers don’t want to pay to send them ad impressions, either.
If they notice they’re not getting their issues anymore and take action to come back, I’ll welcome them, but I’d rather have a small list of people who pay attention, read, and think than a huge list of people who do none of those things, so I’m good with the smaller list.
Of course, what I’d really like is a huge list of people who will pay attention, read, and think!
Naturally, despite those 30 or so notices, I still got several “Hey! What happened?!” emails from folks when they got a “goodbye” notice from Lyris.
But I’ve had more and more troubles with it lately, including sites blocking the mail and other problems. AWeber has been doing a much better job at getting the issues delivered, and that’s what I need now.
I sent out an update of what’s up to True’s advertisers, too. The response has been terrific, with several buying ads, and one doing something really cool: he’s not only buying some ad space, but says “In the meantime, I want to give a mention of your publication to my (70,000-person) list and encourage them to sign up. No charge, my gift to you.”
Why? Simply to help True rebuild, since he likes it. Now that’s telling a lot of friends! For info on advertising in True see the ad info page. The ads, of course, are what make the free edition free.
You may not have 70,000 people that you exchange mail with (and neither do I, anymore!), but every little bit helps: if you have friends you think would enjoy True, please forward an issue to them with your personal recommendation. That is the main way True grew to way more than 100,000 subscribers in the past. I hope you’ll help to spread the word, but be sure to remove your unsubscribe URL from the bottom, since if you include that and anyone clicks on it, they’ll unsubscribe you!
See this page for a variety of ways you can help True grow — and “send money” isn’t even close to the top of the list.
After looking over that list, maybe you have some good ideas about how to get True back to healthy status. Comments on this post are open below. Thanks for your input!