When is the discriminatory treatment of women not really discriminatory?
How about when an ad campaign shows women and men being treated exactly the same? Nope: that’s still discrimination! At least, in South Africa. But to really judge, you need to see the photos, which follow the story from True’s 13 March 2005 issue:
To call attention to its new Fall line, the Young Designers Emporium of South Africa has a new poster ad campaign in its shop windows. The “Brand Spanking New Fashions” posters feature models in their underwear sporting red marks on their thighs to imply they’ve been spanked with a paddle. The Law Society of South Africa has expressed outrage over the posters, which go “against the grain of eradicating the trivialization and humiliation of the female body,” says Society spokeswoman Nonto Umlaw. “We show a man and woman being spanked,” points out YDE Creative Director Sam Coleman. “It is quite surprising that no one said anything about the man.” (Pietermaritzburg Witness) …Well no: obviously he deserved it.
Not Complete Without the Photos
Here are the ad photos — one’s discrimination, the other is fine:
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