Episode #31: “Women’s Parts”, from True’s 4 January 2009 issue.
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Australia’s Advertising Standards Bureau has announced the most-complained-about ad in the country last year was for the Kotex “U” line of feminine protection products. The ad features a woman and her beaver — a furry, bucktoothed dam-building rodent, that is — trading on the common nickname women use for their body part “down there” (as the ad puts it). The TV spot shows a woman taking her beaver to the beach, the beauty salon, lunch at a nice restaurant, and other places, and advises women, “You only have one of them, so look after it.” Despite the complaints, the ad didn’t breach the ASB’s code of ethics, and was allowed to continue. (Sydney Telegraph) …Just wait until this year’s ad debuts, featuring kitties.
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