Episode #47: “Filmed in Black and White”, from True’s 24 May 2009 issue.
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Filmed in Black and White
The commercial for The Red House, a furniture store in High Point, N.C., may look like it was filmed in the 1960s, but that’s part of its design, says Link Neal, who helped write and produce the 90-second spot. Each shot was purposely done “in an awkward way,” Neal said. In one shot an employee jumps on a sofa he describes as “perfect for a black person …or a white person.” Another jumps on a bed and proclaims, “This mattress is perfect for a white person …or a black person.” And a pair of singers dressed in 70s garb proclaim The Red House is “where black people and white people buy furniture!” — to which an employee adds, “And Hispanic people too” and another who says “And all people.” (Greensboro News-Record) …Not good enough: Asians are suing.
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