NOTICE: Includes NSFW Photo
We can relate. No, not to genital giganticism, but rather to the unsmiling corporate response to parody. In our case, it was Hasbro, with our Get Out of Hell Free cards.
Surely the BeProud folks will be happy to hear that our stick was big enough to beat back the corporate types (read: we used our high priced lawyer). But with this, they’ll have a good fight ahead of them. From True‘s 20 January 2002 issue:
When It’s Got To Be There All Night
The United Parcel Service is threatening to sue California-based BeProud, a “leading retailer of gay products,” over the retailer’s newest addition to its “American Heroes” action figure line: the $49.95 “Billy Parcel Service” doll. “This particular product is a very clear infringement on our trademark,” complained a UPS spokesman. “It’s not a generic policeman. It’s not a generic fireman. It’s very explicitly a UPS delivery man and that’s an unacceptable use of our brand.” The courier’s lawyer notes that the product is advertised as “‘anatomically complete’ and …is grotesquely so.” BeProud says UPS “should be flattered.” (National Post Canada) …Now now — you both should know that what counts isn’t the size of the package being delivered.
Scroll Down If You Dare
Now don’t come crying to us if you scroll down to “the” photo and get offended by a plastic doll without his shorts on. You’ve been warned.
(If you do look at it, be sure you’re sitting down. We’re not responsible for any injuries which may occur if you faint, either.)
How UPS Wants Him to Look
Remember: you can’t say I didn’t warn you.
If the United Parcel Service gets its way, Billy will lose his “Billy Parcel Service” uniform and will have to deliver his package dressed like this. The BeProud site proudly notes that the Black and Latino versions are “uncut”. Um, yeah….
For more on our own fight with the corporate suits over parody, see our Get Out of Hell Free cards fight. They’re considerably cheaper than Billy, and get the same delightful squeal from people who see them — and from a wider range of folks, too.