Can’t Help But Laugh

When readers unsubscribe from the free newsletter, the service I use allows them to send feedback — and while not everyone provides that, I always read it when they do.

Happily, the most-common feedback is along the lines of “I’ve upgraded to Premium” so they don’t want the subset of stories in the free edition that they’ve already read.

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Sorry, Ma’am

Two readers (so far) don’t “get” a tagline from this week’s issue, so I thought I would explain the joke — even though I do understand “Explaining the joke makes it not funny.” Well, they don’t think it’s funny anyway, so let’s get to it. First, the story, from the 5 November 2017 issue:

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Can’t Cure Obliviocy

Every Month, There’s a Tagline Challenge in the Premium edition — an extra story without a tag at the end, and readers can submit their best ending for the story. This month, the story was about a robbery that went bad at a drug store: the obliviot managed to defeat himself by pepper-spraying …himself.

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“Only in Premium”

The Minor Format Change introduced last week brought a lot of positive comments. Just one example: “Love, love, love the new way you tease the ‘missing’ Premium stories.” —Mark in New Jersey. That’s awfully nice. But, of course, there were protest unsubscribes last week because I stopped gathering all the “stories you missed” summaries into a large paragraph, and instead left their story slugs up among the full stories, and included a brief summary of the story there. A few examples:

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Premium Readers Suggest Improvements

I surveyed Premium edition readers to see what they might come up with to improve This is True — what would make it more of a “must-read” for them? This page reports on the results of the 3-question survey …and they had a lot to say — it’s long! There were a lot of comments, and a fair number of suggestions.

In all, there were nearly 1,100 survey responses, which represents a very large percentage of the Premium audience — certainly very “statistically valid.”

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