This week marks the first issue sent solely to the new distribution list. After months of notice, I have shut down the Lyris-based list, even though well over half the subscribers didn’t move to the new list, hosted by industry leader AWeber.
True Business
GOOHFy Anniversary
Oh! I just realized it’s an anniversary! When I went to look up what was the best story from 10 years ago, I realized that there were really two: Mike the Headless Chicken, and the story that led a reader to tell me I was, positively and without doubt, going to hell.
Robbing Peter to Pay Paul
A few weeks ago I grumbled in a newsletter about the lousy ads I was getting on one of my sites, which were bringing a whopping 4.8 cents per click. I said “I may try Bing ads instead if Google doesn’t get me better [ads] soon.”
How I Beat Spam
…Without Having to Change My email Address
My email address has been around online for many, many years, and it gets a lot of spam — many hundreds per day. For most users, spam far outstrips legitimate mail. It was 1996 that I realized that spam would become a huge problem, which is why I wrote my Spam Primer to educate my readers about it. And sadly I was right: it’s estimated that more than 90 percent of all email transmitted is spam. And how many of them get to my inbox? Lately, I’m averaging less than one a day.
The Future of Newspapers
When I started True back in 1994, there weren’t too many people online — especially compared to now. Once I quit my Day Job to pursue online publishing full time, I was constantly looking for peers — people to talk with that would understand what it was I was doing.
Herb Caen: Master of the Three Dots
This story is what got me started on remembering Herb Caen — it’s from True’s 17 May 2009 issue:
Changes to the Honorary Unsubscribe
Now and then, Premium subscribers — the paying customers which, I have said time and again, make True possible — get a little miffed that they get the Honorary Unsubscribe after it’s published in the free edition. Frankly, shouldn’t they get it either exclusively, or at the very least first?
Lifetime Subscriptions?
My mail isn’t all whining like last week’s post — far from it. I publish more of the whines because they’re so …well… entertaining! But Paul in Texas really liked last week’s issue. He wrote:
New ‘Deluxe’ GOOHF Card
I want to tell you about my new Get Out of Hell Free product. I’m really excited about it: I’ve been dropping hints about it for several weeks now, and I’m happy to say they start shipping Friday.
Expanding True’s Sources
A quick note about This is True’s story sources. When I started True, I wanted my stories to be from “mainstream, legitimate newspapers” — with an early addition being the weekly news magazines (like Time and Newsweek). I’ve always stayed away from broadcast sources, since I always want a printed version of a story to rely on.
Missing In Action
There was no free edition on Friday, August 22. There were definitely reasons for that, and at first I decided I wasn’t going to say all the reasons why. But after thinking about it, and recovering from the problem I’m about to tell you about, I decided I owed you an explanation.
Yahoo Debacle Update
Last week I announced a major disaster, and asked for your help in getting the word out about True to help reverse the problem. A good number of you listened, and helped. Thank you. While the threat isn’t gone, this newsletter will be able to continue.
Yahoo Alert: True’s Biggest Crisis Ever
Note: This is long-since solved, but leaving the page up for context, since many sites linked to it. -rc
I’ve given up trying to work with Yahoo, which represents the largest domain subscribed to True. There are more than 20,000 addresses within the Yahoo.com domain on True’s distribution (plus a couple thousand more on variants such as yahoo.co.uk, yahoo.ca, etc.)
Playboy likes True
If you made it to this page after reading about This is True in Playboy, you’ve at least proven that you do read the articles! This is True is the thinking person’s humor publication, just as Playboy might be considered the thinking person’s men’s magazine. I humbly believe Playboy agrees, since This is True and/or I have now been featured in their pages four five six times (no pictures, thankfully).
A Family of Readers
Felix in California sent me an error report Monday (I left a confusing extraneous word after recasting a sentence when I was writing). He posted the error just 11 minutes and 44 seconds after the Premium edition was sent out, and his report enabled me to fix the error for the free edition.
Why $0.00 Is the Future of Business
Hey, look at this! Only 14 years after I put it into practice, WIRED magazine’s Chris Anderson (author of The Long Tail) has fully grasped my business model: making money by giving away something of value for free.
Verizon: We Know Better than You
Verizon subscribers have had quite the go of it the past few weeks. Three weeks ago their spam filter tripped on a single word in the issue, so the Premium edition was blocked from everyone at Verizon (and their subsidiaries, like GTE.net) — even if you had followed my recommendation and put thisistrue.com and lyris.net aweber.com in your personal “whitelist.”
Mystery Solved
I ran three letters in tonight’s issue that finally solves something that has perplexed me for years. (The meat is in the third one, but the first two lay the groundwork.)
Interview with Brutarian
This is the favorite interview I’ve ever done, for a now-defunct pop-culture magazine. To keep it available, the author gave me permission to post it here. -rc
Big Changes at TRUE Central
We’ve been totally swamped lately. It wasn’t just the GOOHF water bottles, which were extremely popular and the huge quantity we were able to get sold out in about a month (but sorry: we really can’t get any more, since the manufacturer discontinued them — figures!).