Facebook: What Are They Selling?

To answer the very important question of the title, you need a little background, which is illustrated by a question from reader Steve in Texas:

Some time ago, I “Liked” the This is True Facebook page, but almost never see any posts. I figured you weren’t active until I went back to the page, and saw a ton of stuff I thought was great! How come I’m not seeing it regularly? I see most posts from my friends.

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Twitter: Why You Should Care

Chris in Washington asks:

Randy: you’ve mentioned Twitter a couple of times, and I see you have a link on TRUE’s home page to your Twitter page. I’ve looked at Twitter a couple of times, and I just don’t get it. Do people really care that their friends (or favorite celebrities) are “Waking up to face the day.” or “Eating a bologna sandwich for lunch.”? Why?

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Expanding True’s Sources

A quick note about This is True’s story sources. When I started True, I wanted my stories to be from “mainstream, legitimate newspapers” — with an early addition being the weekly news magazines (like Time and Newsweek). I’ve always stayed away from broadcast sources, since I always want a printed version of a story to rely on.

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The Big Picture

Sometimes newspaper editors do their work mechanically, not paying any attention whatever to what they’re printing — even on the front page. And I have the photos to prove it. From True’s 23 December 2007 issue:

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The Power of Collective Outrage

I had reserved this space tonight for a major rant. What makes one of my rants “major”? I was actually going to call for a boycott and a letter-writing campaign — I don’t recall ever doing that before. I wanted to show how collective outrage can make a difference. But you know what happened? Collective outrage grew on its own, quickly rising to a spontaneous chorus of “NO!” And the perpetrator listened.

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April Fool!

First, it’s just a fun story. But it was extra fun for me since I know one of the principals involved: Mark Mason, an on-air personality at KEX radio in Portland, Ore. Anytime I’m in Portland, Mark has me on his show, and it’s a blast to be there. Anyway, the story, from True’s 4 April 2004 issue:

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Boulder Economics Institute

I gave a talk this week at the Economics Institute here in Boulder, which is attached to the University of Colorado.

The institute “prepares” economics and business students from abroad for graduate studies here with crash courses in American culture. It was very interesting to speak to them about American media in the age of the Internet, and the changes that the Net is bringing about.

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Niche Masters Who Can Kill You

by Randy Cassingham, Founder, This is True Presented to The Online News Summit II* Washington, D.C., May 19, 1998 Copyright 1998 by Randy Cassingham, All Rights Reserved. Megatrends author John Naisbitt coined the phrase “Global Paradox,” which he says is, “The bigger the world economy, the more powerful its smallest players.” In Online Media, the Global Paradox … Continue Reading