True’s Focus

When readers unsubscribe from True they have the opportunity to send a comment. Many give the “reason” they’re unsubscribing, and some even apologize (not necessary — really!)

The two most-common reasons people give for unsubscribing is “I’ve upgraded to Premium” (woo hoo!) and “I’m just too busy to read it” (bummer! Life is too short not to have some fun!) This weekend, one woman put in a rather startling reason:

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Eww Factor

OK, I admit it: I knew the tagline on a story this week would make a lot of readers squirm. I have the story — and the guy’s mug shot — plus some reader comments. The story is from True’s 14 August 2011 issue:

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Younger Readers

There were very few comments about a tag that Jennifer put on one of her stories, about two people listening to music so loud that they couldn’t hear trains coming. There’s a real and significant reason I publish such stories, but not everyone grasps that.

Here’s the story, from True’s 6 February 2011 issue:

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