Facebook: What Are They Selling?

To answer the very important question of the title, you need a little background, which is illustrated by a question from reader Steve in Texas:

Some time ago, I “Liked” the This is True Facebook page, but almost never see any posts. I figured you weren’t active until I went back to the page, and saw a ton of stuff I thought was great! How come I’m not seeing it regularly? I see most posts from my friends.

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20 Years …and Counting

This Week Marks a Huge Milestone for This is True: the end of its 20th year. It started as a bulletin board item outside my office at NASA’s Jet Propulsion Laboratory. The first one, dated 26 June 1994, was written to go into my business plan — I hadn’t actually gotten distribution set up. As I was working on the tech, I kept writing a new column each week and, when it went online in July 1994, it was an instant hit, quickly ramping up in circulation.

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Band of Brothers

A story in this week’s True absolutely demands that I include the video mentioned in the story, so it’s being published here (with the video) rather than in the newsletter. From True’s 29 September 2013 issue:

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Sorry You Weren’t Offended

This is True has tackled the issue of people choosing to be offended on a number of occasions (such as in the tagline of this story).

Most times, of course, the offended are complaining about a story, not embracing it. On most of those occasions, when someone is writing to complain how they’ve chosen to be offended by something I said (or, often, didn’t say!), I’ll often get an amusing response from other readers — the ones who don’t unsubscribe in protest.

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This is True List Break-in

From True’s 17 October 2010 issue.

On the whole, This is True readers are a pretty technically savvy bunch: many of you use “tracking” email addresses — addresses which readers have used only to subscribe to my newsletter(s) — and I’ve had a number of reports this week from readers who have received spam to those unique addresses. That’s obviously a big concern to me.

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