20 Years …and Counting

This Week Marks a Huge Milestone for This is True: the end of its 20th year. It started as a bulletin board item outside my office at NASA’s Jet Propulsion Laboratory. The first one, dated 26 June 1994, was written to go into my business plan — I hadn’t actually gotten distribution set up. As I was working on the tech, I kept writing a new column each week and, when it went online in July 1994, it was an instant hit, quickly ramping up in circulation.

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Ground Control to Major Tom

It’s been forever since I’ve written a “What I’ve been reading lately” blurb. You’ll like what has been on my tablet lately. (It’s amusing that while putting this in my blog software and having to choose categories, both “Away From Work” and “True Business” seem appropriate. Read on, and you’ll understand!)

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Hints on Advertising in This is True

I’ve been meaning to write this up for some time, and with the holiday ad season ramping up, now’s the time.

I’ve had some of the savviest people in the world advertising in This is TrueSeth Godin, the first online marketer ever, was actually the first, way back in 1994. I’ve also had some really clueless (in a business sense) advertisers. Most, of course, have been somewhere in between. Here’s a quick review on how to help your ad buy achieve the best result it can.

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Meet Alexander Cohen

I’ve already run interviews with True’s contributors Jennifer Weiner and Mike Straw. I finally got my newest contributor, Alexander Cohen, to take time from has day job and his True sideline work to answer some questions — just in time to get some feedback from him about two stories he wrote that promise to be …controversial. Let’s start with those two stories, from True’s 11 September 2011 issue.

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