Hints on Advertising in This is True

I’ve been meaning to write this up for some time, and with the holiday ad season ramping up, now’s the time.

I’ve had some of the savviest people in the world advertising in This is TrueSeth Godin, the first online marketer ever, was actually the first, way back in 1994. I’ve also had some really clueless (in a business sense) advertisers. Most, of course, have been somewhere in between. Here’s a quick review on how to help your ad buy achieve the best result it can.

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Meet Alexander Cohen

I’ve already run interviews with True’s contributors Jennifer Weiner and Mike Straw. I finally got my newest contributor, Alexander Cohen, to take time from has day job and his True sideline work to answer some questions — just in time to get some feedback from him about two stories he wrote that promise to be …controversial. Let’s start with those two stories, from True’s 11 September 2011 issue.

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